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Launch of Myanmar Do’s & Don’ts for Tourists at Yangon International Airport

On Friday, 1st March 2013, Tourism Transparency launched together with the Hanns Seidel Foundation the “DOs and DON’Ts for Tourists” posters at Yangon International Airport. The airport authorities kindly supported this project and allowed for the setup of posters and banners inside the arrival zone and along the conveyer belts. The posters aim to raise tourists’ awareness on cultural differences right from the first point of entry into Myanmar.

At the press conference inside the arrival area of Yangon International Airport, the promotional DOs and DON’Ts posters were presented to the eager public. Mr Christian J. Hegemer, Director of the Hanns Seidel Foundation’s Institute for International Cooperation, addressed invited guests and the press in a speech to celebrate the official launch of the posters. Mr. U Nyi Nyi Maung, Deputy General Manager of Yangon International Airport, emphasised the benefits of the booklet for the development of responsible tourism in Myanmar. Our founder, Dr Andrea Valentin, presented the background of the DOs and DON’Ts initiative and provided an insight on the content of the booklet.

In a subsequent visit to the arrival and the luggage claim area invited guests were able to experience for themselves the strategically placed posters and reactions of international visitors to them. Initial observations revealed positive reactions from both local staff and tourists.

The “DO’s and DON’Ts” project is a joint project of Tourism Transparency, Hanns Seidel Foundation, the Ministry of Hotel and Tourism and the Myanmar Tourism Federation. It is the first action point implemented from the in 2012 adopted Myanmar Responsible Tourism Policy and thus presents a first milestone for Myanmar’s road towards responsible and sustainable tourism.

The “DOs and DON’Ts for Tourists” booklet contains guidelines illustrated by local Myanmar cartoon artists. It aims to create more awareness about the intricacies of culture and society in Myanmar. The guidelines contained in the DOs and DON’Ts visually illustrate what type of behaviour is perceived as appropriate or inappropriate in the unique socio-cultural context of Myanmar. The guidelines are a small step towards the establishment of sustainability in the Southeast Asian country. To view the Dos and DON’Ts and download as PDF-file, please refer to:


Distribution of Booklets

A number of tour operators and hotels throughout the country are sponsoring the “DOs and DON’Ts” and distributing them to their respective clients, for free. So far the feedback has been very positive from both tourists and the private sector. By commiting to sponsorship, the companies pledge their support for responsible tourism in Myanmar and will cooperate with Tourism Transparency in the future to achieve this.

We, as Tourism Transparency, say “Mingalabar” and “relax and enjoy your holiday” while respecting Myanmar’s unique and rich culture.